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Autor: Celadon, Kleber Luis kleber.celadon@usp.br
Oprima aquí para enviar un correo electrónico a esta dirección; Sbragia, Roberto ; Sbragia, Roberto
Título: LA CAPACIDAD DE ABSORCIÓN Y LA INNOVACIÓN ABIERTA EN LA INDUSTRIA BRASILEÑA DE COSMÉTICOS
ABSORPTIVE CAPACITY AND OPEN INNOVATION IN THE BRAZILIAN COSMETICS INDUSTRY
CAPACIDADE DE ABSORÇÃO E INOVAÇÃO ABERTA NA INDÚSTRIA DE COSMÉTICOS BRASILEIRA
ISSN: 1856-8572
Fecha: 2016
Páginas/Colación: pp. 1-21
En:/ Gestión y Gerencia Vol. 10 N° 3 Septiembre-Diciembre 2016
Información de existenciaInformación de existencia
Categoría Temática: Palabras: ADM02 ADM02
Palabras Claves del Autor: Palabras: CAPACIDAD DE ABSORCIÓN CAPACIDAD DE ABSORCIÓN, Palabras: COSMÉTICOS COSMÉTICOS, Palabras: INNOVACIÓN ABIERTA INNOVACIÓN ABIERTA
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RESUMEN
Hay un creciente interés en dos conceptos, la innovación abierta y la capacidad de absorción, y el rendimiento de las personas encargadas de las prácticas relacionadasa los mismos, base fundamental de cualquier proceso de innovación abierta. El objetivo de esta investigación es comprender en profundidad cómo las empresas con diferentes niveles de capacidad de absorción abordan los diferentes tipos de estrategia de innovación abierta. La industria cosmética fue elegida por su gran importancia en el contexto económico y porque ha sido poco explorada. En cuanto a la metodología, se utilizó un estudio cualitativo por la importancia del contexto. Múltiples estudios de casos permitieron la replicación de las respuestas. Los resultados indican que las grandes empresas mostraron una mayor tendencia a buscar el conocimiento externo, pero también utilizan el conocimiento de la I+D interna, mientras que la medianas y pequeñas son más enfocadas internamente. La asimilación resultó más fácil en las grandes empresas que invierten en personas calificadas o bien seleccionan personas con mejor formación. Se confirmó la existencia de una relación entre los conceptos estudiados: la mayor intensidad de las prácticas de innovación abierta sugiere un mayor compromiso con el desarrollo de la capacidad de absorción. Las empresas más abiertas mostraron mayores niveles de capacidad de absorción.

Palabras clave: Capacidad de absorción, cosméticos, innovación abierta.

ABSTRACT

There is a growing interest in two concepts, open innovation and absorptive capacity, and the performance of people engaged in these practices, which form the basis of any open innovation process. The objective of this research was to understand in-depth how companies deal with different levels of absorptive capacity using different types of open innovation strategy. The cosmetic industry was chosen for its great importance to the economic context, and because it is underexplored. In terms of methodology, a qualitative study was used due to the importance of context. Multiple case studies allowed the replication of answers. The results indicate that large companies showed a greater tendency to search for external knowledge, but they also use internal knowledge from R&D, while medium and small firms are focused internally. Assimilation proved easier in large companies that invest in people´s formation, or that selected better-qualified people. The study confirmed the existence of a relationship between the concepts studied: the greater intensity of open innovation practices suggests a greater commitment for the development of absorptive capacity. More open companies showed higher levels of absorptive capacity.

Keywords: Absorptive capacity, cosmetics, open innovation.

RESUMO

Existe um interesse crescente por dois conceitos, inovação aberta e capacidade de absorção, e o desempenho das pessoas envolvidas nas práticas relacionadas aos mesmos, base fundamental de qualquer processo de inovação aberta. O objetivo desta pesquisa foi compreender em profundidade como as empresas lidam com diferentes níveis de capacidade de absorção em relação aos diferentes tipos de estratégia de inovação aberta. A indústria cosmética foi escolhida pela sua grande relevância no contexto econômico e por ter sido pouco explorada. Em termos metodológicos, empregou-se um estudo qualitativo pela importância do contexto. Estudos de casos múltiplos possibilitaram a replicação das respostas. Os resultados indicam que as empresas de grande porte mostraram uma tendência maior em buscar conhecimento externo, mas também utilizam o conhecimento de P&D interno, enquanto as médias e pequenas se concentraram internamente. A assimilação mostrou-se mais fácil nas empresas de grande porte que investem em qualificação de pessoas, ou que selecionam pessoas com melhor formação. Confirmou-se a existência de uma relação entre os conceitos estudados: a maior intensidade de práticas de inovação aberta sugere um maior empenho no desenvolvimento da capacidade de absorção. As empresas mais abertas demonstraram níveis mais elevados de capacidade de absorção.

Palavras chave: Capacidade de absorção, cosméticos, inovação aberta.

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